About

Our Leadership

Two engineers working on a laptop and tablet in a data center

Fireball Industries

Fireball is driven by a clear focus: building practical, reliable automation for modern manufacturing. Our approach combines technical expertise with an understanding of how factories really run, keeping solutions straightforward and effective.

The company is led by Eric Seme, whose guidance shapes its vision and direction.

Fireball Industries

Leadership Profile

Eric Seme

CEO

Automation expertise is in Eric's blood, from his grandfather handing out Fireball candies at GM, to his father's innovative industrial robotics tooling. Eric now pushes the boundaries further, pioneering masterful solutions to the complex challenges of machine learning, data harmony, and industrial security for our clients.

Our Mission

We deliver open, practical automation that solves real plant-floor problems. With expertise, AI systems, and transparency, we help manufacturers modernize without lock-in, complexity, or compromise, building technology we'd want in our own factories: innovative, adaptable, and backed by people who stand behind it.

Our Vision

Fireball Industries drives the transformation of industrial automation with intelligent, secure, and scalable systems. We envision factories that are connected, data-driven, resilient, and collaborative, making innovation accessible to all.

Our Values

At Fireball, innovation must be practical, open, and human-centered. We value transparency over lock-in, simplicity over complexity, and adaptability over rigidity. Every solution is secure, scalable, and grounded in real expertise, technology we'd proudly run in our own factories.